ppwr.fyi is a technical resolution layer for digital producer identification in the context of the EU Packaging and Packaging Waste Regulation (PPWR).
It enables short, stable identifiers that can be embedded in machine-readable codes (e.g. QR codes) on packaging, allowing downstream systems to retrieve structured producer information in a consistent and durable manner.
The system is designed for long-term stability, minimal payload size, and high scanning robustness in real-world logistics and retail environments.
All identifiers resolve to dynamically maintained records and may be updated without requiring changes to already distributed packaging.